Landmark Developers — Turning Clicks into Clients

Landmark Developers — Turning Clicks into Clients

The Challenge

Landmark Developers, a growing real estate firm, had exceptional properties to offer but struggled to reach the right buyers online. Their digital presence was limited, and their lead pipeline was inconsistent — relying heavily on word of mouth and traditional marketing. They needed a scalable, data-driven strategy to generate qualified leads and convert them into sales.

The Solution

Marketisment partnered with Landmark Developers to build a full-funnel digital marketing strategy. We launched highly targeted Google Search and Display campaigns to capture buyers actively searching for properties, while running social media campaigns across Facebook and Instagram to build brand awareness and retarget warm audiences.

Every campaign was optimised around one goal — generating qualified leads that convert into real sales.

Report

2024 Diversity, Equity, and Inclusion Report

What We Did

  • Developed a targeted Google Ads strategy focused on high-intent property search keywords
  • Created compelling social media ad creatives tailored to Landmark’s target audience
  • Built and tested multiple landing pages optimised for lead capture
  • Set up retargeting campaigns to re-engage interested buyers
  • Monitored and optimised campaigns weekly to maximise ROI

The Results

Within 12 months of partnering with Marketisment, Landmark Developers saw remarkable growth:

  • 📈 68% increase in qualified leads
  • 💰 43% increase in property sales
  • 📊 3.2x return on ad spend (ROAS)
  • 🎯 Cost per lead reduced by 37%

The Outcome

What started as a need for more leads turned into a complete transformation of Landmark Developers’ digital presence. Today they have a consistent, predictable pipeline of qualified buyers — and a brand that stands out in one of Pakistan’s most competitive real estate markets.

Insights

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